Thursday, October 15, 2009

Expansion is good, but it hurts

So, my little start-up law firm is now three lawyers strong (myself and two associates), as well as various staff. We focus on family law, real estate, wills and estates, corporate law, but also on more esoteric areas such as aboriginal treaty rights, residential school stuff, and water law. It's been a lot of fun adding staff, desks, computers, etc. over the past few months. We're excited at the prospects, even with the current downturn in the economy. There is a lot of potential out there, but it will take some enginuity and diligence to have real staying power.

I have found that customer service is the absolute most important thing towards building a successful legal practice. No advertising, networking, google adwording, schmoozing, brown-nosing, volunteer service, or other thing compares to having a happy and satisfied customer who will come back to you later on, or better yet, will refer a friend to you. A very large part of my personal practice is based on this concept. It creates a very loyal client base, and makes it much easier to keep a steady work-flow, and to keep the stress down.

4 comments:

  1. Anonymous12:35 pm

    Ah, great! This cleared up some contradictions I've heard.

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  2. Anonymous4:09 pm

    I was wondering how important non-academic involvement is in getting into law school?

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  3. I definitely agree with your customer service ethic, but it is surprising how many businesses don't see it that way. I was in a store earlier today, for example, and had questions about their selection of products. I couldn't locate a customer service rep for quite a while. As I searched for intelligent life forms, I secretly wondered how fast I would get attention if I tried to walk out of the store with a large item tucked under my arm!!! Hopefully they would have noticed then, but I wasn't completely convinced anyone would!!! Keep up the good work Adam. I know I appreciate considerate, sincere service. I think everyone does.

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